LUXURY Hair Pro is essentiality combined with timeless elegance, purity, brightness declined in clean and elegant lines, all of which represent the concept of the brand. The refined approach of the LUXURY Hair Pro woman is suited to a sophisticated, elegant and chic lifestyle, where true luxury is finding quality time for yourself.
The exclusive cutting-edge technologies used for this line open a new horizon of professional haircare and guarantee the ideal response to those who want to celebrate beauty, elegance and Italian style in its maximum expression.
Signalling an evolution in the style, LUXURY Hair Pro reflects today’s contemporary people’s mood and philosophy.
It embodies minimalism combined with timeless elegance, pureness and clean, refined radiance. The sophisticated approach of the LUXURY Hair Pro woman is reflected in her urban chic lifestyle, where true luxury is having time for herself. Exclusive, state-of-the-art technologies take professional cosmetics to the next level, delivering products for women who want to celebrate beauty, wellbeing and Italian style in its purest form.

To create the LUXURY Hair Pro line, we have considered that the main guide had to be Nature. Only by combining science, technology, experience and know-how with Nature it is possible to reach the best results in terms of beauty, elegance, style and sustainability.

With 158 different shades of permanent color and 72 shades of All Free permanent color, scientifically formulated, LUXURY Hair Pro is a true icon in hair coloring. This wide range of options and high-quality solutions allows professional hairdressers to achieve the most significant aesthetic results easily and tangibly, helping them meet all the needs of their clients.
The LUXURY Hair Pro line covers all the needs in terms of performance, quality and aesthetical result, with 5 key areas.


Innovative vegan permanent hair coloration, free* from ammonia, resorcinol, PPD, gluten, parabens, silicones, SLES and SLS.
Thanks to its delicate fragrance and non-aggressive formulation, Natural Touch All Free* Permanent Cosmetic Coloration is suitable for anyone wishing to color their hair gently, with extreme comfort.
Enriched with Moringa Oil and Baobab Extract with antioxidant, emollient, and protective properties, this extraordinary coloration has a texture that makes it easy to apply.
Cosmetic cream formulated with micro-precursors of pure pigments to provide maximum performance, achieving exceptionally vibrant, intense, and uniform colors, with long-lasting brightness and total coverage of grey hair.
Natural Touch offers a range of 70 shades that can be perfectly mixed together to create infinite shades and offers natural and delicate lightening up to 3 tones, respecting hair and scalp.
LUXURY Hair Pro has been formulated thanks to a scientific approach that led all the aesthetical targets. Behind this complete product line there has been a long and deep study that allowed to reach the most advanced results in terms of performance. The research has been conducted with the support of Poliestetico di Milano®, one of the most important Italian cosmetics academies.
3 EXCLUSIVE TECHNOLOGIES
The scientific research behind the LUXURY Hair Pro line, has created 3 different technologies.




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